DEADLY DECEPTION—GENERAL ELECTRIC, NUCLEAR WEAPONS, AND OUR ENVIRONMENT

BUILDING A MOVEMENT FOR CORPORATE ACCOUNTABILITY 

GOAL: Work with Corporate Accountability International (formerly Infact) to help build support for an international boycott campaign to push GE out of the nuclear weapons industry.

PROCESS: CAI needed a way to turn boxes of data it had collected about the health and environmental impact of the nuclear weapons industry, particularly General Electric’s role in it, into a moving tool to help expand its GE boycott campaign. We sifted through the research to identify key stories that could illustrate different dimensions of the problem, intercut those stories with excerpts from GE’s “We Bring Good Things To Life” ads, and examples of individuals and institutions that had joined the boycott.

““GroundSpark took our initial vision and worked tirelessly with us to produce a revealing, moving document that put into human terms the suffering caused by GE. Deadly Deception’s intensely personal nature, in combination with hard hitting factual reporting, makes it an invaluable tool in classrooms and conferences around the world.””
— Kathryn Mulvey, executive director, Corporate Accountability International

RESULTS: CAI used Deadly Deception to motivate thousands of individuals and organizations to join an international boycott against GE. One year after the film’s release, General Electric finally stopped its nuclear materials production. The film won dozens of awards including the Academy Award ® for best Short Documentary.

TEAM: 

  • Producer/Director Debra Chasnoff
  • Director of Photography Fawn Yacker
  • Editor Joan Lefkowitz